Whether you’re a freelance writer just starting out or a seasoned pro looking to grow your client base, knowing how to pitch your content writing services is crucial. A strong pitch doesn’t just introduce what you do — it shows the value you bring and why you’re the right fit.
Here’s how to do it right.
1. Start With Research
Before reaching out, know who you’re pitching. Study the company’s website, blog, tone, and target audience. This helps you tailor your message and shows you’ve done your homework — a big trust builder.
✅ Pro Tip: Reference a recent blog post or marketing campaign in your pitch to show you’re genuinely familiar with their brand.
2. Keep Your Subject Line Clear
If you’re pitching via email, your subject line should be concise and value-driven.
Examples:
- “Freelance Writer Interested in Boosting [Company Name]’s Blog Reach”
- “Content Writer with SEO Experience — Available for Projects”
3. Personalize the Opening
Avoid “To whom it may concern.” Instead, address the person by name and reference something specific about their company.
Example:
“Hi Sarah, I enjoyed your recent article on customer retention — insightful and well-structured! I’d love to contribute similar content to help grow your blog.”
4. Highlight Your Value, Not Just Your Skills
Don’t just say you write blogs or know SEO. Explain how your writing can help them — more engagement, better rankings, stronger brand voice, etc.
Example:
“My content focuses on clarity, searchability, and reader engagement — all geared toward helping brands rank higher and build trust.”
5. Share Samples That Match Their Style
Attach or link to 2–3 writing samples that are relevant to their niche or industry. Make it easy for them to imagine you writing for them.
6. Keep It Brief & Professional
A great pitch is short, clear, and confident. Avoid long paragraphs or unnecessary fluff.
Ideal length: 150–200 words.
7. End With a Clear Call-to-Action
Wrap up with a friendly, specific call-to-action. For example:
“I’d love to hear if you’re currently open to working with new writers. I’m available for a quick call or trial piece if you’d like to discuss more.”
Sample Pitch Template
Subject: Experienced Content Writer – Helping [Company Name] Drive Engagement
Hi [Name],
I’m [Your Name], a content writer with [X years] of experience creating SEO-optimized, audience-focused content for brands like [Client/Industry].
I’ve reviewed your blog and love your voice and focus on [insert specific detail]. I’d love to contribute content that supports your goals — whether that’s increasing traffic, building thought leadership, or boosting conversions.
Here are a few samples of my work:
[Link 1] | [Link 2] | [Link 3]Are you currently looking for writing support? I’m happy to discuss how I can help your team.
Best,
[Your Name]
[Your Contact Info / Website]
Final Thoughts
Pitching like a pro takes practice, personalization, and confidence. Tailor each pitch, focus on value, and keep refining your approach. With consistency, you’ll land more of the right clients — the kind who value your words and pay you what you’re worth.